YMCA Peace Week

YMCA Peace Week – November 21 – 28, 2009

In celebration of 25 years of building peace YMCA Canada has created a new identity to renew the YMCA’s commitment to peace building. The central theme of the identity is “ymca inspire peace”.  Inspiring others to become actively engaged in peace, in their everyday lives, is the goal of the YMCA’s peace efforts. And we hope people will be inspired by the work of the YMCA in Canada and around the world.

The identity also includes the positioning statement, “Think it. Say it. Do it!” This is the means to the end for inspiring peace. We first want individuals to think about their role in peace, then to share their message or ideas about peace with others, and finally, to engage in peaceful actions. Our actions can inspire others to become involved and engaged in peace.

The four linked together symbols convey aspects of peace. The dove and olive branch together signify the arrival of peace. The heart denotes a personal commitment to peace. The hand expresses passing on or sharing the message with others and the peace symbol implies world peace or our end goal. The colour green was chosen to incorporate environmental stewardship, an increasingly important component of YMCA Peace Week.

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